Helping to mark the launch of Belvedere Pink Grapefruit Vodka was Claire Smith, head of spirit creation and mixology for Belvedere. Smith presided over an “Art of Blending” and cocktail and food pairing session in New York City.
Jim Beam Black has debuted a new label and bottle for the higher-aged version of the iconic bourbon. The bottle itself has a more premium look, the company says, with slightly more squared shoulders. The label is thinner, cleaner and more defined to distinguish it from the original Jim Beam Bourbon. The term “Double Aged” is prominently displayed and the words “sour mash” have been removed. Most important, the liquid inside remains the same.
Dewar's Blended Scotch Whisky is transforming its portfolio design to visually tie each marque together. Suggested retail for the White Label is $21.99, the 12 Year Old $28.99, the 18 Year Old $79.99, and the Signature $199.99.
Southern Comfort sports a label redesign featuring the fleur de lis and filigree reminiscent of New Orleans wrought iron balconies. Suggested retail price of $16.99 (750 ml). The brand also launches ready-to-pour Southern Comfort Lime, 55 proof at $20.99 (1liter).
